Archive for 'search engine optimization'

Art Of Link Exchange

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Folk are getting more creative, particularly when it comes to site promotion tools to make money now. One of the best site promotion tools is link exchange.

To help evaluate this tool to inform if it will help you or not, there are 3 main things you must know. The very first thing you must know is what link exchange precisely is.

If you have already been an Internet player for a while, you have most likely heard and encountered link exchange already. Regardless of this, it is still an excellent idea to use link exchanges as a tool to extend traffic to your website to earn income.

The primary reason for this is perhaps because it’s a really cost-efficient tool.

Link exchange helps you in 2 different ways. One is thru direct links, and the other is by enlarging your page rank for SEO purposes. By swapping links with other internet sites, particularly freebie ones, is a good way to dilate your web presence. This way, more folks have more access to your website. On the other hand, by accelerating your link recognition, you also enhance your site’s search engine ranking. Each time you surf an affiliate revenue site, you earn credits, which are transformed into visits to your own sites by the other members. However, that isn’t what link exchange wants to do.

By surfing sites, you may come across sites that complement yours. Remember that it’s far better to find sites that try to reach the same target audience as you are. This way, you’ll get more focused traffic to your internet site to earn money.

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Instant Article Wizard Pro – A powerful tool for creating articles fast.

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The creators of Instant Article Wizard pro have developed a complex algorithm that extracts relevant pieces of research from a large variety of online indexes based on keywords you provide. That research is grouped and organized using this algorithm in a way that puts related research together. This makes writing your articles much, much faster and easier than trying to go out and do the research yourself.

IAW Pro currently supports searching Google, Yahoo, MSN Live, Google Blog Search, Articles, Google’s US Government index, Google Scholar, Google News and Google News Archives. Having multiple sources for gathering research makes it much easier to compile relevant, authoratative information to help you write top quality articles fast.

Instant Article Wizard Pro has a random factor in the algorithm that prevents the same research from being gathered for the same keywords each time they are run. That way an article you write on a set of keywords will be different, based on the research found, than another user who writes an article on the same set of keywords.

Even better, this means that you can create multiple unique articles on the same topic keywords. That gives you the ability to post to as many blogs as you want, submit to article directories as many times as you want and get as much content about a topic as you want. The benefit to you is more content, more pages indexed by the search engines and more backlinks to your sites.

Right now only the English language is supported, but results from Google, MSN Live, Yahoo and the News and News Archives indexes are all localized based on your selected country. The available countries are the USA, the UK, Australia and Canada.

For the best article software, you definitely want to pick up a copy of Instant Article Wizard Pro.

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Learn internet marketing strategies from an internet marketing blog.

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Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing to his internet marketing blog.

Jonathan Leger has been online since before the World Wide Web was born. He has been writing commercial software since he was 14, and spent 8 years in the corporate world as a software developer before striking out on his own.

He’s the creator of a number of well known and respected AdSense software products such as:

  • Site Super Tracker
  • Instant Article Wizard (and Pro)
  • 3WayLinks.net
  • 1WayLinks.net
  • WebComp Analyst

All of his programing and online experience has given him the skills to earn a fantastic living 100% online. His blog contains a wealth of information showing you how you can do it, too, so be sure to visit often as he posts regularly.

A few of his recent posts include:

  • Understanding Google site “authority”
  • Google Link Analysis 101
  • The advantages of Internet Marketing in a bad economy.
  • Top 3 reasons it pays to be a product vendor.
  • How to Get a #5 Ranking in Google in 14 Days Starting From Scratch
  • Is link building unethical?

As you can see from the above list, Jonathan covers a range of topics including Search Engine Optimization and Internet Marketing. His favorite is SEO, so you can expect to read a lot about that on his blog.

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RentinNerja Changes Name To RentIn-Nerja

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As the SEO specialist for the RentIn Group I am responsible for the smooth operation of Search Engine Marketing and natural rankings within the search engines !  Under normal circumstances the development of the Apartment Rentals / Villa Rentals sites for locations across Spain is generally business as usual, yet the original Nerja site needs a slight name change to fit in with the other websites representing areas such as Mijas, Marbella and Javea.

Now this is a worrying time!  The transfer of content etc is not the problem, its keeping the visitor traffic from the search engines coming to the site which presents the problem when changing domain names.  Why? . . . because all of the links already listed by Google are all pointing to the old domain name, which provides the “authority” count for Google as part of its valuation on how important the site is compared to every other site on the same subject.  So the question for me is how do I go about transferring all of this good ‘authority’ indexed by Google – over to the new domain and avoid loosing our position within Googles Search Results.

Clearly there’s a lot of links within Blogs, reviews and forums where folk have referenced the Nerja Villa Rentals web site and there’s very little chance of getting those links changed, so we run the risk of losing the “link juice” from most of them.  Thankfully we are holding onto the original domain and and there’s what is called a permanent redirect (code 301) that we can set on the original domains server which informs the search engines, when they follow the original links to the original site, that there is a new location for the content of the page and this new location for the Nerja Villa Rentals will be updated over time within the search engines and the transfer of most of the “authority” value of a site should move over to the new domain.

Google’s Matt Cutts mentioned in his blog that its a good idea to leave up the 301 redirections on the old domain for at least 18months…   clearly because there’s not guarantee that Google will cover the whole of the inbound links/web pages of a sight within a shorter period of time.  Of course, this means continuing to pay the domain and hosting fees of the old domain along with the new domain.  However, under the circumstances and the importance of maintaining a decent position within Google for Nerja Accommodation Rental then we have no other option.

With thanks to TheDon Sansone of Hosting and SEO firm Web-asylum.com

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101 Tips to Promote Your Website

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The main reason for website development or creating a blog is in hopes of either making money or getting people to read what you have to say.

In order to do either we need website visitors. And not all website visitors are equal. It’s best if a high percentage of your website visitors are people interested in the subject of your site, not people who wind up there by accident.

You have to read a lot of website development articles and learn from website development resources.

And, it’s better still if your traffic is free? If it comes as a result of places like:

1) Yahoo Answers.

2) Myspace.com

3) Yahoo Groups

4) Stumbleupon.com

5) Forums

6) Craigslist.org

7) Site maps

8) E-Book Giveaway

9) Website Design

10) Submit To Directories

11) Tell a Friend

12) Search Engine Optimization

13) Squidoo.com

14) Social bookmarking sites

15) Article Promotion

16) Site Explorer

17) Epinion.com

18) Alexa.com

19) Newsletter Box

20) Pay per Click search engines

21) Get Links from Relevant Websites

22) Increase the Size of Your Site

22) Send out Press Releases

23) Advertise On Online classified Ad Sites

24) Use Firefox Plug-in

25) Add a Forum to Your Site

26) Add a Blog to Your Site

27) Optimize Your Blog for The Search Engines

28) Comment on Other Peoples Blogs

29) MySpace News

30) Digg

31) Banner Exchanges

32) Traffic Exchanges

33) Pop Unders

34) Technorati and ping it when your blog content changes

35) Use a ping service like pingomatic to ping RSS aggregators

36) Submit your blog to all of the RSS directories

37) Link to other blogs in your posts

38) Use Stumbleupon to stumble your posts.

39) Ask your readers to submit your posts to social bookmarking sites (Digg, Reddit, etc.)

40) Start a group blog.

41) Join SpicyPage and promote your blog

42) Join a webring.

43) Sign up for BlogWoods and promote your blog

44) Exchange Ads (not blogroll links) with complementary blogs.

45) Trade blog roll links with related blogs.

46) Use Twitter

47) Publish videos on YouTube

48) Search for Wikis related to your.

49) Join Hub pages and post links to your blog from articles you write.

50) Pray.

51) Create a MySpace Page. Put your blog on it, and get some friends.

52) Tell people you will link back to them if they review your blog

53) Most brands are not well established online, you review related content and it will rank well.

54) Review relevant products on Amazon.com.

55) Create product lists on Amazon.com

56) Review related sites on Alexa

57) Review products and services on shopping search engines.

58) Swap some links.

59) Try to get links from within the content of relevant content pages.

60) Sell items on eBay.

61) Target niche social news sites like DZone, Sphinn or Hugg

62) Whenever you send an email to someone, always add your website url as a signature.

63) Do email signature swaps

64) Tag blog posts at social bookmarking sites

65) Add photos to your blog with appropriate keywords – Google Images generates traffic too.

66) Tag blog photos at Flicker

67) Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related affiliate program within your niche.

68) Outsource grunt work.

69) After someone orders from you offer a one-time offer that compliments your product.

70) Participate in Blog Carnivals

71) create a network of blogs in different niches, and then link them together

72) Give away stock images with a wee watermark of your URL

73) Find and discuss memes

74) Create a Yahoo Group in the niche your site sits.

75) Bookmark your site on Del.icio.us and if you?re really keen, add a Del.icio.us button to your homepage.

76) Place a free ad for your company on Gumtree.

77) Syndicate your site?s content by using an RSS feeds.

78) Submit your RSS feeds to aggregator sites.

79) Don’t worry about PageRank – worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.

80) Get a custom t-shirt made with your website URL on it, and wear it often.

81) Get a custom t-shirt made with your website URL on it, and wear it often.

82) Send out a newsletter!

83) Giving away an eBook is an excellent way to generate word-of-mouth about your site.

84) Ask bloggers and other Web site owners to review your site and/or products.

85) Add a Tell a Friend function to your site, so people can easily recommend you to their mates.

86) Share your banners on banner exchange sites.

87) Create a lense for your site on Squidoo

88) Do you have really hot content on your site that geeks would love? If so Slashdot will bring you a mass of traffic.

89) upload a favicon.gif file so that your users have a nice icon when they bookmark your site.

90) Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search.

91) Use Ping-0-matic to ping blog directories. Do this every time you publish.

92) Print your blog URL on your business cards, brochures and flyers.

93) Use Trackback links when you quote or refer to other blog posts.

94) Increase the list you ping

95) Use Facebook

96) Social Networking

97) Micro

98) Email Marketing

99) RSS Feeds

100) Get outside links to internal pages

101) Use free hosting and build sites and link them back to your main site.

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Article Marketing

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Users of article marketing know it is the best free technique to get exposure and visitors to their website. The purpose is for people to find your article, read it and then follow the link to your site from the blog or other place they read it. The best place to submit articles is site where you know they have a great deal of traffic every day; it shouldn’t be too long before your site starts to receive traffic from this. Top sites are also viewed by search engines as authority sites so it is to your benefit in many ways to have your content accepted; this credibility will enhance your trust which is very important on the Internet.

If you perform this article marketing and submission process on a regular basis, people will begin to search for your material and trust your work. This is why it is so important to show people that you know what you are talking about so they trust the content you provide in the area you write about. Although it can take a while, this traffic from people that trust you will help your own search engine ranking; by default this will increase the number of ‘organic’ visitors you receive that have searched for something your site has information on. Your site is now a reference site for those seeking your topical infomation. The benefit of all these sites linking to your site is a increase in your ranking; more importantly, none of this traffic actually costs anything at all!

A number of links to other relevant sites can be placed in the body text (not too many) when using article marketing. When your articles are good, they get spread around the internet and of course each version will have links back to your own so the more links you have, the more your ranking will grow. Just how quickly you will visited by a search engine and listed can vary enormously from a day to months! Although you cannot rush the search engines directly, submitting more articles and using the authority sites will help enormously.

Using article marketing to improve your website will also involve adding content regularly which will also help boost rankings. The visitors you attract have no idea most of the time you are trying to sell them something. The more truthful you are about what you are doing, the more visitors will appreciate it providing the information you supply is relevant to their search. This is the ideal time to highlight the benefits of the product or service to the visitor. Doing it this way ensures the visitor is not mislead and is happy to be shown what you are selling. The last thing you want after making the sale is to return the money so by doing carrying out this process you lessen your chance of it happening.

If you continue your article marketing this way you can expect a profitable future; this process must be repeated on a regular basis for it to work. The aim is to have other website owners link their site to yours in addition to using your content as well; don’t forget, your article will contain information that people are searching for. It’s pretty easy to increase your site traffic at no cost and all that’s required is regular, fresh and preferably unique content.

Make good use of the many readily available article directories

 

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The Holy Grail of SEO

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Yes, Yes, I know, I know. SEO.

SEO or Search Engine Optimization has gotten such a bad rap because of the snake oil guys who go out and charge thousands for changing the titles of a page, and other crap like that. We’ll it’s good and it’s bad.

The bad part is that they damage the reputation of good, honest and effective seo practitioners. The Good part is that they don’t know what they are doing, and their methods are worthless, so it means we have inept competition, and that’s a good thing.

So, if what is known as “on page” seo, is the snake oil that IS being sold, and if it’s not effective, then what is? We’ll, first off, on-page seo is crucial, but in and of itself, it is not going to get any results.

The secret sauce of seo, what makes one site dominate the search engines as opposed to it’s competitors, is quality one way links, using the desired keywords the anchor text in a natural, and non-spammy way.

While heading up a Raleigh SEO company, I tell no fewer than 4 potential clients a week that the link strategy is the bedrock for search engine marketing success.

So, if one way link building is the secret sauce, what is the Holy Grail? (Bear in mind, the Holy Grail is in undoubtedly much, much more important than any secret sauce)Simple, the holy grail is knowing what keywords to use as your anchor text in those links.

Not just what to use, but in what combinations and in what amounts. You cannot use the same keyword for all of your anchor text. This will hurt more than help.

You need to use all of your keywords equally. That’s right, I said it. However, you need to be sure that you are picking keywords that will result in traffic. They way I do this is to use Google’s own keyword tool to uncover not only keywords, but also their approximate search counts.

Having this information and putting it into action, is the holy grail of seo, and it’s full of secret sauce as well.

Viola!

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