If you want to make money online, creating and marketing with mini-sites is perhaps the fastest and cheapest way to achieve your goals.

Firstly, a “mini site” serves a very specific niche market, and delivers very specialized content, usually in the form of a membership. Unlike content sites, minisites sell access to information instead of giving it out for free. A mini-site can have at bare minimum two pages; the sales page and the download page. Even larger sites rarely have more than 10 “member” pages.

SEO and search traffic is not as important for minisites as it is for content sites. Since all the really good content is behind closed doors, Google will never be able to index it and rank it. Therefore if you want to profit from mini-sites, you need affiliates – and LOTS of them. Knowledge in PPC or Pay Per Click marketing helps as well, especially when your site is new and you don’t already own a list you can market to.

The most important part of any mini-sites, besides the content, is the sales page. You need to understand how to write basic sales copy that sells, and also arm yourself with a lot of sales page elements and other images you can use to make your copy look appealing. Creating a pure-text sales copy is a big mistake, but most people still do it.

The overall design and appearance of your mini sites also matters. You can either hire someone to create your design or you can buy instant mini site templates and easily put together a stunning site yourself.

Of course, in the long run you’ll also want to learn basic image creation and image editing skills to help lower the cost of creating minisites. Although Photoshop is the best option if you can afford it, you can also use GIMP as an alternative.

With basic GIMP tutorials you can get all the skills you need as far as building minisites is concerned, but you probably can’t make use of cool stuff like Photoshop e-book cover scripts and templates.

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