Before, skin care used to be a hygiene regimen for women only. However, this has changed. Men these days are starting to care for their skin but also products designed with men in mind are starting to saturate the market.

Just how did it came to be that men were portrayed as tough. Maybe because it was against the rules of machismo to show tenderness. Tenderness would mean caring and men are not supposed to care. This is truly a fallacy.

Men are known to be tougher than women. But it is a mistaken belief to think that tough meant not having to take a bath. If youre tough you can put up with the discomfort and itchiness of not taking a shower.

If we look at one of the oldest literature which is the Bible, men are not portrayed as unfeeling. Noah pleaded for the people to board his ark. Moses cared for the Hebrew slave being oppressed. David cared for his fathers sheep and liked to play with his harp. Joseph cared for his brothers. And the list goes on.

Michelangelo could relate to a mothers pain in his Pieta. Shakespeare regaled us with his sensitive poetry. Dickens opened our minds regarding the pity for the orphans. All these men in history were never afraid to show some feeling.

We suspect that it was the mass media that perpetuated the belief that being masculine meant not having to care. That men are supposed to have no feelings. The movies after World War II started the macho image. So what is the impact of the war? Men were represented as unfeeling with the likes of John Wayne, Marlon Brando, and all the other tough guys of Hollywood. During this time, the era of television came about. The macho image from Hollywood films were being echoed in television and its advertisements. The most probable reason was because the same people who produced films also produced TV and its ads.

The Hollywood phenomenon had such a great effect not only in America but also in other parts of the world. An evidence of this is the Spaghetti Westerns. Italians produced their own version of the unfeeling macho cowboy. Tthe lack of emotion was enhanced during this period because the Italians didnt really know the culture of the American frontier. They just imitated what they saw in the Hollywood movies.

Nowadays, due to the information boom of the internet, men are getting educated about skin care.

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