Before I started playing with Twitter I had my doubts. I have had access to the twitter account that I used to encourage the RedX Real Estate Sales Lead generation system. However until recently I hadn’t invested any time in using it. Because of this, I am just learning to implement the technology. In spite of this fact, I now understand the technology and can appreciate how Brokers online should be utilizing this tool to attract leads.

So how do you use Twitter in a promotion campaign? Before we begin you need to understand that Twitter is only a single point of contact for your prospects and that numerous touches are usually desired to convert a lead into a client. Also, understand that Twitter etiquette is that when you follow a person’s tweets, they may in turn monitor you.

With that background, what are the steps? The primary step is to connect your twitter account to your website, or a site of your choosing. If you have a site, blog or web presence, add a “Follow me on Twitter” logo with a hyperlink to your twitter site.

To begin utilizing Twitter as a promotion resource, create an auto-responder on your twitter account so that when anybody chooses to follow you, they will automatically receive a thank you response with a call to action. I use TweetLater.Com for my auto-responders. The message should thank the user for following, and incorporate a call to action. Your may choose to make your call to action an offer for a complimentary report, data, or some other offer that allows you to capture more information about your target lead. For example, my call to action is “Thanks for the Follow! Want a discount on listing leads from RedX? Visit me here for more info.”

The next step is to begin tweeting. You should routinely tweet, but additionally be aware that there is a shortcut that you may utilize when you cannot post directly. If you control a blog that you bring up to date often, you may post the feed directly to your twitter account using TwitterFeed.

The subsequent step in your twitter promotion should be to attract and incorporate followers who live near you. You can find followers who reside in your area simply by doing a keyword search on the twitter user directory Twellow. For example, search the twellow list for active tweeters that live in your area and follow those that seem like good prospects.

There are a number of other ways that you can incorporate twitter as part of your promotion, together with mobile messaging and even film. We won’t get into those details here, but may address them later.

Randy Xillion is the marketing director for REALTOR Leads which provides sales leads and marketing resources to real estate brokers, agents and professionals.

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Filed under: Real estate

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