A luxury watch - The ultimate boys toy
Swiss Alps, chocolates from Switzerland and the chiming clocks – what more can you expect from the eternal land of the Time Keepers. Time, yes – if there was a synonym for it, it would definitely be The Breitling watch.
Cosmonaut, Chrono - Matic, Super Avenger, Cockpit Lady, SkyRacer – the names are sobriquets in themselves. Each is a masterpiece, a collection of a lifetime. Luxury is not an item to be worn, but to be felt. Ask any owner of Breitling, the aura of the brand lies in the powerful feeling radiated not on others, but within.
The stunning success of the Breitling watch comes through its association with the Bentley, with some estimates suggesting that 70% of Bentley owners also own a Breitling watch. A number of watch manufacturers have teamed up with car makers for example the Aston Martin is now strongly associated with the Jaeger LeCoultre watches and more recently the Panerai watch has linked up with Ferrari.
Customization is the key word, as the world thrives on exclusivity. Uniqueness comes into the picture when we see the Breitling Emergency model which has a radio transmitter for civil aviation use. Choose from the range of rose gold, platinum, yellow gold or white gold for the case material and the dial colour as also the crocodile leather strap – which provides it sheen.
Every luxury watch maker continues to push the envelope, every year coming up with new designs and genuine innovation in what you would think is very much the boring world of time-keeping.